New York Life: Photography

New York Life wanted a rebrand, and we decided to start off with their photo library.
We wanted to capture real families in real moments, so we photographed the families in the moment before the moment.

New York Life wanted a rebrand, and we decided to started off with their photo library. We wanted to capture real families in real moments, so we photographed the families in the moment before the moment.

8_9_16_NYLife_Shot07A_AdmiringPlants_0404-2_cropped.jpg

8_12_16_NYLife_Shot05_PlantingCucumbers_5249 1-1.jpg

New York Life wanted a rebrand, and we decided to started off with their photo library. We wanted to capture real families in real moments, so we photographed the families in the moment before the moment.

8_9_16_NYLife_Shot07A_AdmiringPlants_0404-2_cropped.jpg

8_12_16_NYLife_Shot05_PlantingCucumbers_5249 1-1.jpg

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Photographer: Todd Selby