New York Life: Campaign Design

New York Life wanted a rebrand, and we decided to start off with their photo library.
We wanted to capture real families in real moments, so we photographed the families in the moment before the moment.

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New York Life wanted a rebrand, and we decided to started off with their photo library. We wanted to capture real families in real moments, so we photographed the families in the moment before the moment.

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Photographer: Todd Selby