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Brooklyn & Church: Brand Identity

Brooklyn & Church is an innovative development project located in the heart of Uptown Charlotte. The adaptive reuse initiative revitalizes the historic Duke Energy building, transforming it into a vibrant hub that merges the best of the city's past with a forward-thinking, sustainable future. The space will feature a dynamic mix of restaurants, retail stores, and residential units, creating a lively and integrated urban environment.

The design of Brooklyn & Church is deeply inspired by its unique location at the intersection of Brooklyn and Church streets. The wordmark itself reflects this inspiration, with the large empty space symbolizing the exact spot where the building stands.